When Perplexity or Gemini cite your page, they often use your title tag as the link text. A clear, descriptive title — not keyword-stuffed — makes your citation look authoritative and clickable in AI-generated answers.
AI search engines frequently pull from meta descriptions when summarizing what a page offers. If your description is vague ("Welcome to our website"), AI engines have nothing useful to extract. Write it like a one-sentence pitch for your page's specific value.
Setting noindex or nosnippet doesn't just affect Google — it also signals to AI training crawlers. If you want AI engines to cite your content, make sure you're not accidentally blocking them with restrictive robots directives. Keep index + follow for pages you want cited.
Duplicate pages split your authority across multiple URLs. When AI engines decide which version to cite, they look at canonical tags. Without one, they might cite a paginated or filtered version instead of your main page — or skip you entirely.