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AI Search Insights for Structured Data
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Structured data boosts AI citations
AI search engines like Perplexity and Google AI Overview rely heavily on structured data to understand page content. Pages with valid JSON-LD are more likely to be cited because the AI can confidently extract facts like product prices, article dates, and FAQ answers.
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FAQPage schema drives AI answer boxes
FAQ structured data is one of the most powerful schema types for AI visibility. When an AI engine encounters a question that matches your FAQ markup, it can pull your answer directly into its response with proper attribution. Make sure each question-answer pair is complete and self-contained.
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Use https in @context, always
A common mistake is using "http://schema.org" instead of "https://schema.org" in your @context. While both technically work, Google recommends https and some validators flag http as an issue. Consistency matters for both traditional and AI search engines.
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Nest author and publisher correctly
AI engines use author and publisher fields to establish content authority. Don't just use a plain string for author -- use a nested object with @type "Person" or "Organization" and include a name. This helps AI engines attribute your content correctly when building citations.
Structured data helps search engines understand your pages. PatchMySEO checks if AI engines cite them.
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